What you can see, you can change

Become a Visual Online Coach

The certification that adds a second dimension to your coaching: verbal + visual.

Female coach and male client moving from verbal conversation to a shared visual coaching board.
  • Make emotions, values and more visible
  • Create clarity together with your client faster
  • Clearly show your work. Differentiate your coaching!

Free 20-min video call, no pitch. What's a fit call?

As shown and awarded at:
For your practice

What you gain as a Visual Coach

Two reasons coaches make the shift: to coach more effectively, and to build an edge that talk-only coaches and AI cannot copy.

Many coaching inputs, cards, emotions, questions and notes, converging into one structured board.
Be more effective

You coach more effectively

You work multi-sensory instead of with words alone, draw on many proven methods and theories in one shared space, and help clients reach clarity faster.

Multi-sensoryMulti-methodClarity-oriented
A vivid visual coaching board on an easel standing out beside greyed-out verbal-only speech bubbles and an AI chatbot.
Build your edge

You build an edge that stays yours

You offer what verbal-only coaches and AI simply cannot: a shared, visual, human process. You become the coach clients remember, refer and cannot find anywhere else.

Beyond verbal-onlyBeyond AIUniquely you
A female coach listening while a male client struggles to express tangled thoughts, emotions and relationships.
The limit of talk-only coaching

Some experiences are difficult to explain in words

A client may sense that something is wrong without being able to describe how the pieces connect. The conversation continues, but much of the experience remains implicit.

  • Thoughts remain disconnected from feelings
  • Patterns are difficult to recognise
  • Coach and client may imagine different things
  • Insights depend on memory after the call

Visual Coaching brings that hidden material into a space both people can work with.

The Method

A method for moving from inner experience to real-world change

Visual Coaching follows three core movements. First, you help the client bring important material into view. Then you organise it together. Finally, the client imagines how the new understanding could change what they do beyond the board.

A coaching board filling with scattered thoughts, feelings and images as they surface.
1Surfacing

Bring thoughts, emotions, experiences and possibilities into the shared space.

The same board reorganised into a clear structure of linked elements.
2Structuring

Arrange what has surfaced so patterns, relationships and tensions become easier to understand.

The structured board opening into images of new directions, goals and growth.
3Shifting

Use the completed model to imagine different choices, conversations and actions in the client's real life.

A client taking a completed visual model from the coaching session and using it in several areas of life.
After the session

The session ends. The visual model continues working

Your client walks away with more than a memory of what was said. The finished board becomes a visual anchor they can return to, so the insight from the session keeps working between sessions, in very different moments.

  • Reflect on the model on their own
  • Bring it into an important conversation
  • Keep it in view as a reminder of the direction they chose
Who it's for

Built for working coaches ready to specialize.

A female coach confidently guiding a male client through a shared visual board.

This is for you, if…

  • You already coach online and want a specialty that sets you apart
  • You coach or develop people alongside another role, often in HR, leadership or L&D
  • You have run at least one coaching program and are ready to add a second dimension
  • You will do the reps: live practice, real sessions, honest feedback
A newer coach still building core coaching foundations before adding a visual specialty.

This is not for you, if…

  • You are new to coaching and need the fundamentals first
  • You want a quick download with no live practice
  • You are not ready to coach real clients and be coached in return
  • You do not yet know how active listening, building rapport and powerful questions work
The learning journey

How you grow into a Visual Coach

From your first week to the end of your first year: twelve weeks of live teaching and practice, certification around week 15, then an ongoing community through to week 52.

1Today
A female coach and male client experiencing the limits of a conversation without a shared visual space.
Today

Where you are right now

You are ready to add more power to the coaching conversation.

You already ask thoughtful questions and listen well. Visual Coaching gives you and your client a shared way to see and organise what comes up, so more of their experience becomes something you can work with together. That is the starting line for the twelve weeks that follow.

2Weeks 1–12
Visual coaches learning through paired practice, group sessions and online collaboration.
Weeks 1–12

You join the Visual Online Coach Certification program

You learn through practice, not presentation alone.

Over the twelve weeks you develop the method through demonstrations, paired exercises and feedback, with two moderated live calls each week, one for theory and one for practice, plus your own weekly peer pod. You experience Visual Coaching both as the coach and as the client.

Live, together
Weekly Teaching CallWeekly Practice CallWeekly Peer Pod Call
In your own time
Community ExchangeWeekly Wins

All calls are recorded, so you can catch up anytime.

3When ready
A female visual coach presenting a completed coaching model as part of certification.
When you're ready

You Get Certified

You demonstrate that you can use the method.

Once the twelve weeks of teaching are behind you, you bring Surfacing, Structuring and Shifting together in one complete session, and certify when you are ready. Certification marks your ability to guide a visual session with clarity, intention and professional confidence.

4Until Week 52
A community of Visual Coaches sharing tools, boards and experiences.
Until Week 52

You are Part of the Ongoing Community

You keep developing with other Visual Coaches.

From certification through to the end of your first year, roughly week 52, you keep developing alongside other Visual Coaches, exchanging session ideas, reflecting on your work and expanding how you use the tools with clients.

Book a fit call
Different visual coaching tool families flowing into one shared client board.
The visual toolkit

One integrated toolkit for many kinds of client work

Visual Coaching is not built around one card deck or one fixed exercise. You learn how to combine pictures, emotions, values, needs, strengths, inner parts and session structures inside one shared visual process.

  • Choose tools based on the client's situation
  • Combine different perspectives on one board
  • Move from exploration to a coherent model
  • Keep the process flexible without becoming unstructured

See the real tools and the theory behind them →

The proof

Real sessions, real boards, real recognition.

This is a craft with a track record. Watch a real session, then see the full picture.

Joan's Visual Coaching session
Tanya's Visual Coaching session
Claire's Visual Coaching session
🏆 European Training AwardTools category · 2024
"I found it different from traditional conversations. I understand myself and what matters to me more clearly now. I'd absolutely recommend the Visual Coaching approach."
Tanya P. · coached with the method

See all the proof: sessions, coach voices and the award →

The offer

One certification. Everything included.

This is the Founding Cohort, the first time we run the Visual Online Coach Certification and the first twenty coaches certified in the method. You help shape the program, you lock in the founding price, and you stay a founding member for good.

An online visual coaching session: a client's story unfolds left to right across three shared boards — picture cards, strengths cards, and a resolved outcome map.
What's included, in every cohort
  • The full method three competencies, twelve techniques (Surfacing, Structuring, Shifting)
  • Live teaching and live practice one theory call and one hot-seat practice call each week over about twelve weeks, all recorded
  • Real practice reps in your peer group and with real coachees, so you certify on real sessions
  • A growing self-paced video library
  • Certification awarded when you can run a real visual session
  • 12 months of metaFox.online every card deck, board and template, with new tools added every month
  • 12 months in the certified community
  • Direct access to Max & Tobi to fit the method to your business and clients

Standard cohort vs the founding cohort

Standard cohortFounding cohort5 October 2026
Everything above
PriceHigher, later€999 net, locked in
Shape the curriculum with the founders
Among the first certified Visual Coaches
Cohort sizeLargerCapped at 20
Founding cohort7 / 20 seats taken
13 seats left · capped at 20
metaFox.online, 12 months (€39.95/mo)€479
Certified community, 12 months (€49.95/mo)€599
Subscriptions alone€1,078
Plus the twelve-week program, live practice and direct access to the founders.
€999 net
One-time · everything included · founding price locked in
A B2B offer: prices are net, plus VAT where applicable. Pay in full or over three months. This price is for the founding cohort only, beginning 5 October 2026 and capped at 20 seats.

Free 20-min video call, no pitch. What's a fit call?

Our promise

Two guarantees.

A tangled coaching board becoming a clear, organized model, with a repeat symbol and a completed check card — the skill in place.

The Skill Guarantee

Show up and do the work. If a visual session hasn't clicked by the end of the program, we keep coaching you in the practice calls, with extra feedback rounds, until it does. And if you have done the work and still feel it wasn't worth it, we give you your money back. You are covered both ways.

A coaching board of progress held safe with a pause symbol, card decks kept ready, and a dashed path that pauses and then resumes.

The Life-Happens Guarantee

If life gets in the way, tell us. Everything you have learned and your access stay yours, and we bring you into the next cohort we run, at no extra cost. You never lose what you have paid for.

Before you ask

Questions coaches ask.

What's a fit call, and why not just enrol?

It's a free, roughly 20-minute video call. The founding cohort is small (20 seats) and high-touch, so before you commit we make sure it is the right fit both ways and answer every question you have. There is no pitch and no obligation, and if it is a match you can enrol on the call or straight after.

I'm already certified, is this a rebrand?

No. It's a second dimension added to your coaching: verbal + visual. You keep everything you do; your client gets a shared picture to think with. It builds on your ICF/EMCC practice.

Is this method backed by research?

The mechanism it works through is well studied. Putting feelings into words and making them visible draws on affect labeling research (Lieberman and colleagues, 2007), which found that naming an emotion calms the brain's threat response, and on work on emotional granularity, where more precise emotion words support better self-regulation. Visual Coaching applies these principles on a shared board. We are careful not to overclaim: the science supports the mechanism, not any single card deck. You go deep on the psychology behind every tool inside the certification, and you can preview it on the tools page.

Do I have to use your software?

No. You could use the workarounds most coaches use today. But metaFox.online has everything a visual coach needs in one place, and if something's missing, tell us and we build it. It's included for a year, with every card set, board and template.

How much live time is there?

Regular live teaching and live practice, all recorded, plus a self-paced video library that keeps growing. You learn the basics over a focused few months, then keep practising in the community.

When does it start?

This is the founding cohort, the first 20 Visual Coaches, beginning 5 October 2026 and capped at 20 seats. You learn alongside the same group through the live calls, and help shape the community as a founding member. Book a fit call early to hold a place.

Is there a premium tier?

No. One program, one price: the method, live teaching and practice, the certification, a year in the certified community, and a year of metaFox.online. One-to-one work with the founders may be offered later as an optional add-on, but it is never required to certify.

Can I pay in installments?

Yes, pay in full or spread it over three months. We walk through the numbers together on your fit call.

Will being a Visual Coach help me charge more?

Lead with value, not price. Visual coaching enhances your practice: it adds a whole set of tools to your work and gives clients a shared, visual experience they remember and refer. It is another feather in your cap, something talk-only coaches and AI cannot offer. When your work is visibly more valuable, you compete less on price: you can package it as a fixed engagement around a result and let your distinctiveness carry the value, instead of your hourly rate.

What if it doesn't work for me?

Do the work: show up to the practice calls and run your reps. If a visual session still isn't landing by the end, we keep coaching you until it does. And if you have done the work and still feel it wasn't worth it, we give you your money back. You are covered both ways.

Full-size board

In a session:
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Ready to become a Visual Coach?Founder-led certification · founding cohort starts 5 October 2026 · book a free fit call
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